If you have an URL containing non-Latin characters or Latin characters with accents and diacritics (e.g. "ø", "å", "æ"), you need to use a Punycode translation of your URL when you create ads in Google Ads (previously known as Google AdWords). Punycode is a representation of non-standard characters that do not fall within the scope of the encoding system ASCII. You can use a Punycode converter to convert non-standard URLs to Punycode. Using a Punycode URL during the registration with Cobiro is necessary to analyze your website, suggest proper keywords and successfully advertise in Google Ads. Your real URL will be still working and displayed as normal for your website visitors.