After the setup of your Cobiro account, we will create two campaigns associated with your URL.
Your campaigns have following name structure:
- Cobiro - Company Name - Site ID - BMM/P
- Cobiro - Company Name - Site ID - Exact
The first campaign works with keywords using the match options "broad match modifier" and "phrase match" (BMM/P). The second campaign is based on the exact match option (Exact). In combination, these two campaigns allow Cobiro to experiment with various permutations of search terms to gain relevant information on the performance of keywords and bidding results. Cobiro uses the data to analyze which keywords perform best and uses the insights to continually optimize your campaign configuration and achieve the best possible marketing results. Both campaigns have the same geo-targeting, and you can add call extensions to both campaigns. Cobiro uses one shared budget and splits it up between the two campaigns. If you like to change Cobiro's initial configuration, you can always make manual adjustments, and the algorithm will take them into account for future optimization. Please keep in mind that certain features such as the maximum CPC or the budget can be modified directly from your Cobiro Dashboard whereas other parameters need to be manually adjusted in your Google Ads account (previously known as Google AdWords).