After the setup of your Cobiro account, we will create 2 campaigns associated with your website. The current setup results in two campaigns with the following name structure:
- Cobiro - Company Name - Site ID - BMM/P
- Cobiro - Company Name - Site ID - Exact
The first campaign works with keywords using the match options "broad match modifier" and "phrase match" (BMM/P), while the second campaign is based on the exact match option (Exact). In combination, these two campaigns allow Cobiro to experiment with various permutations of search terms, gain intelligence on keywords and bidding results and finally take advantage of optimized configurations. Both campaigns have the same geo-targeting and call extensions are added for both campaigns. Simultaneously, one shared budget is used to split up the assigned budget for the two campaigns. If you like to change Cobiro's initial configuration, you can always make manual adjustments and the algorithm will take them into account for future optimization. Please keep in mind that certain features such as the maximum CPC or the budget can be modified directly from your Cobiro Dashboard whereas other parameters need to be manually adjusted in your Google Ads account (previously known as Google AdWords).
The previous Cobiro campaign structure for websites was built on another approach by creating a targeted campaign and a generic campaign. The targeted campaign attracts traffic from users searching within the chosen locations. Simultaneously, the generic campaign includes the target locations as keywords to reach people outside the target areas. Although this method is different from the current campaign structure, it is using the same self-learning algorithm and therefore renders comparable results in terms of ad optimization. Cobiro clients using the previous campaign structure do not have a call extension added to their campaigns. If you want to add a call extension to your campaigns without performing a reset and going through the updated onboarding procedure, please click here to learn how to manually add a call extension in your Google Ads account.