As soon as you finish the setup process of your Cobiro account, we will create 2 types of campaigns: a targeted one and a generic one.
The targeted campaign will get you traffic from users searching within your chosen locations. Meanwhile, the generic campaign will include your locations as keywords and target people outside of your locations. Cobiro will include the keywords you chose during the setup as ad groups in your campaigns. It will also create different phrase match types for your keywords will allow an optimized bidding.
If you'd like to change Cobiro's initial configuration, you can always make manual adjustments. Please keep in mind that certain features such as the maximum CPC or the budget can be modified directly in your Cobiro Dashboard while other parameters need to be manually adjusted in your AdWords account.