Depending on how well your campaigns perform, you might want to edit the maximum bid for a keyword or an ad group in Google Ads (previously known as Google AdWords). Perhaps it’s too low to affect impressions or maybe it’s too high so your budget is spent too quickly. Adjusting your max. CPC also comes in handy when you notice that there are some keywords performing better than others.
Using the self-learning algorithm, Cobiro will spend more on keywords that perform better to give you the best results. Besides, it’ll reduce the max. CPC spent for those keywords that aren’t working well for you, either because they don’t attract traffic or because the traffic they’re bringing to you isn’t resulting in sales.
In case you think your max. CPC was set too high or too low during the onboarding with Cobiro, we’ll show you in the following lines how you can make manual adjustments in your Google Ads account. Once you’re satisfied with the CPCs, we recommend not to modify these figures too often as it might slow down Cobiro’s learning process.
Bids can be edited for entire ad groups or on a keyword level. To edit the max. CPC on an ad group level you have to go to the specific ad group you want to modify inside of your campaign. You should then tick the box to the left of the ad group that you wish to modify, and a blue bar will appear at the top. Click "Edit", and then "Change Bids". After typing in your new bid, click "Apply".
If you wish to modify a specific keyword, you should follow the same procedure as described above. Enter the campaign, and then the ad group for which you want to change the keyword bid. Tick the box on the left of the keyword, and a blue bar appears. You then select "Edit" and click on "Change max. CPC". Type in your new max. CPC and press "Apply" to save your modifications.
Changes in the max. CPC for ad groups or keywords won’t affect your total monthly spend. Even if you notice changes in your budget, your monthly spend won’t exceed your total daily budget multiplied by 30.4 as we explain in this article.