Depending on how well your campaigns perform, you might want to edit the maximum bid for a keyword or an ad group in AdWords. Perhaps it’s too low to effect impressions or maybe it’s too high so your budget is spent too quickly. Adjusting your max. CPC also comes in handy when you notice that there are some keywords performing better than others.
Using the self-learning algorithm Cobiro will spend more on keywords that perform better to give you the best results. Besides, it’ll reduce the max. CPC spent for those keywords that aren’t working well for you, either because they don’t attract traffic or because the traffic they’re bringing to you isn’t resulting in sales.
In case you think your max. CPC was set too high or too low during the onboarding with Cobiro, we’ll show you in the following lines how you can make manual adjustments in your AdWords account. Once you’re satisfied with the CPCs, we recommend not to modify these figures too often as it might slow down Cobiro’s learning process.
Bids can be edited for entire ad groups or on an keyword level. To edit the max. CPC on an ad group level you have to go to the specific ad group you want to modify inside of your campaign. Then you have to tick the box within the column "Max. CPC". By clicking the figure you’ll see the option to edit the number. After you have made the adjustments you can press "Save".
If it’s a specific keyword that you want to modify, you have to follow the same procedure. Enter the campaign containing the keyword and select the ad group that is underperforming in your opinion. Inside the ad group you can see all keywords that you can modify by following the same procedure of ticking the boxes, updating the max. CPC and pressing "Save". At the end of this article you can see an image showing the interface of AdWords and how the process of changing the max. CPC looks like (for both AdWords and AdWords Beta).
Changes in the max. CPC for ad groups or keywords won’t affect your total monthly spend. Even if you notice changes in you budget, your monthly spend won’t exceed the total daily budget times 30.4 as we explain in this article.