Google's Smart Bidding is a set of automated bid strategies based on machine learning with the goal of improving the campaign performance. There are different strategies each designed to achieve a specific conversion-based goal. These automatic adjustments are supposed to take away the guesswork from AdWords users and leave it to Google to find the right bids for each auction.
While this might sound interesting for experienced users or businesses that only require automated bidding, Cobiro wants to be also an alternative for all who have no history of using AdWords or who want to improve their business with no need of any professional knowledge on Google AdWords optimization or online marketing strategies.
For this purpose, Cobiro offers a wide range of tools and features that go beyond automated bidding to increase your overall ad performance. Our service covers all important parts of successful advertising using Google AdWords. We offer an automatic setup of a highly customized Google AdWords account (incl. Google Shopping) in only few minutes. We also create a comprehensive AdWords Campaign structure using selected keywords based on the unique context of your website and your personal preferences. After setting up and tailoring your AdWords campaigns, our self-learning algorithm based on AI will start continuously optimizing your marketing campaigns based on numerous factors such as clicks, keywords, device, location, language, customer behaviour, time of day, operating system, remarketing list and much more. At the same time you have always a clear overview of what is happening. Thanks to our Cobiro Dashboard you can always gain insight on important parameters and see how Cobiro is providing value to your business.
This and many other features are part of Cobiro's mission to help small and medium-sized businesses grow.