Google Shopping shows people the products you are selling including photos of your product, a title, price, store name and more. Shopping campaigns are one of the best ways of showcasing products online. They allow you to show your customers how your products actually look like and the price before clicking on the ad. This results in higher qualified clicks since customers can compare different options more easily. The click-through-rates (CTR) also tend to be higher for Shopping campaigns than for Search campaigns when targeting the same buyers.
We offer you to take care of the complex setup of your Google Shopping campaign and run your ads through the Cobiro Merchant Center using our fully automated Cobiro Bid Engine to optimize your bids and achieve the best possible performance. As an online business, you need to meet specific requirements so that we can set up a Google Shopping campaign for you.
Shopping ads are displayed on the top or on the upper right side of the search results when a user searches for a product on Google. To have a working Google Shopping campaign, it is necessary to have a Merchant Center account that is linked to your online store. The Merchant Center is a tool which allows you to upload and maintain your store information, brand and product data including pictures and pricing. Based on the data in your Merchant Center, Google Shopping will use this information and display the data in your ads and other relevant Google services.
Google Shopping ads use your Merchant Center product data – not keywords – to decide how and where to show your ads. This is why the click-through rate (CTR) for Google Shopping is highly dependent on both the specific product and its attributes that are defined in your Merchant Center.