Ads violating any Google policies will be disapproved, whether it is due to improper use of punctuation, using too many capital letters or ads leading to empty landing pages. Besides, it could happen that ads are leading to non-existing landing pages - also known by “404 not found” pages. For your Search Campaigns, Cobiro works with the product feed or website inventory that Cobiro has retrieved when it scanned your online store or website during the setup process. If you are an E-Commerce customer, this means that whenever you make changes to your online store’s product feed, i.e. delete products or add new products, Cobiro will not be able to automatically update your Google Ads (previously known as Google AdWords) Search Campaigns in accordance with the changes in your product feed. In the future, you may expect the automation of this. Therefore, when you, for example, delete a product from your feed, the ad for this product will obtain the status “disapproved” as you delete the respecting landing page. Since Cobiro won’t pause or remove this ad automatically, you’ll have to do it manually. Remember, this is only the case for Search Campaigns, your Shopping campaign updates itself automatically as it works together with the Merchant Center. For pausing a Google Ads ad group that has been disapproved, first click on the campaign to which it belongs, then tick the box to the left of the ad group and select "Edit" in the blue bar that appears at the top, and click "Pause".