After your setup, Cobiro automatically creates Google Search campaigns for you. Your campaigns are structured into Product campaigns and Category campaigns. The Product campaign is a Search campaign based on the products in your online store. Cobiro creates one ad group with multiple keywords for each of your products. Category campaigns are Search campaigns based on the categories chosen during the setup process. The categories are extracted by Cobiro and all categories are already selected by default. If you think a category doesn't fit your online store, you can easily de-select it. The categories you choose should be associated with your products in your online store. For instance, if you sell home goods, possible categories could be "living room furniture", "kitchen appliances", or "industrial accessories". To make your Category campaigns as cost-effective as possible, Cobiro will approve your selection before your Category campaigns go online. The approval procedure ensures the quality of your campaigns and explains why normally not all of your categories are turned into campaigns.